I'm an independent creative and communications consultant based in Paris, working where culture, image and strategy meet.

Tommy Hilfiger

Alongside the global communications team at the American staple brand Tommy Hilfiger, I led the redesign of the celebrity, talent and influencer strategy ahead of the brand's return to New York Fashion Week.

Working hand in hand with the celebrity, influencer marketing, social media, press relations and creative teams, we built a range of 360° campaigns with high-profile media personalities and content creators across global and local markets — activating both longstanding friends of the house and new global ambassadors to create compelling content and maximize brand visibility.

The brand was named NYFW's Media Value Leader, generating $111.6M in EMV, 34% of the season's total.

PR, talent, community, social media & event strategy · Celebrity endorsements & influencer marketing · Local markets integration · External agencies management

Byredo

In direct collaboration with the chief marketing officer and communications team members, I joined Byredo's HQ to help launch the brand's global paid social media endorsement strategy, and optimize the project management.

Translating each product's identity into the brand's broader commitment to creativity and storytelling, we worked with around a hundred of the most relevant cultural creatives across Europe and North America. I also partnered closely with the head of communications on building activations spanning PR, events and creative content.

Talent, community & social media strategy · Art buying · Casting · Outreach & booking · Guest list management · Agencies management

Rabanne Parfums

Alongside the global media & culture teams, I supported fragrance brand Rabanne in setting the creative guidelines for the talent & influencer strategy behind its best-selling fragrance line 1 Million, aligning visual and talent direction with the product's identity and the broader brand universe. I developed concepts that local markets could adapt and roll out directly, covering ideation and moodboards, location guidelines, art buying and casting.

Additionally, I supported the international team in talent casting as well as the outreach and negotiations of scope and fees for a variety of projects.

Talent & community strategy · Social media strategy · Creative direction · Art buying · Casting · Celebrity endorsements & influencer marketing · Outreach & booking

Zalando

Over a year-long partnership, I supported retailer Zalando on optimizing and amplifying its overall talent and media strategy in France. Working hand in hand with the global teams, I took on a range of projects spanning global brand campaigns, special media collaborations, product placements and social media content, large-scale influencer marketing campaigns — all alongside partners including media, PR and production agencies.

PR & media strategy · Talent & community strategy · Physical activations strategy · Celebrity endorsements & influencer marketing · Showroom set up · Agencies management